Jeans Day

  • Thursday, May 2, 2019

  • All Day

  • BC Children’s Hospital Foundation

April 27, 2020:

A message from BC Children’s Hospital Foundation:

As COVID-19 continues to spread, we too must do our small part to prioritize the health and safety of the community. With that, we have decided to no longer distribute physical promo packages this year as originally planned.

But the good news is that you and your colleagues can still fundraise for BC’s kids. Since Jean Up has gone completely digital, simply rally together from May 1 – 31 to virtually raise funds, track your progress using your online fundraising page, and then pick a day in May to show off your best denim outfits with work from home (#WFH) selfies. Don’t forget to show others what you stand for by tagging your photos on social (#JeanUp @bcchf) or emailing them to us at

We’ll also be launching fun Jean Up “virtual stickers” on Instagram and you can download digital assets and posters to help support your fundraising here.

Thank you for your support. We’re so grateful to have you by our side.

-The Jean Up team